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AnimationA Breakdown of Whiteboard Animation
whiteboard animation

A Breakdown of Whiteboard Animation

Whiteboard Animation is an opportune technique when dealing with a more complex subject. Sometimes referred to as “video scribing” or “scribble animation.”, it does exactly that. In a Whiteboard video, a voice-over narrates the subject matter while a hand simultaneously illustrates relevant images. These illustrations serve as a visual aid and continue throughout the video, making it easier to retain the viewers’ attention. The illustrations are eye-catching and can invoke curiosity much like a story, we want to know what happens next. As a result, a Whiteboard Animation video is ideal for topics that need to be explained in several steps such as how a system works or a walk-through of a particular procedure.

How to make a Whiteboard Animation video

Whiteboard animation videos can be created using traditional hand-drawn techniques, as well as digital tools such as tablets and software. In addition to traditional hand-drawn animation, they can incorporate other visual elements, such as photographs, diagrams, and charts, to help explain complex concepts. Whiteboard Animation videos are often created using time-lapse photography. This involves recording the artist drawing the illustrations on the whiteboard and then speeding up the footage to create the final video.

Whiteboard Animation is not limited to just whiteboards. They can be made using any surface, such as a wall or a window, to create the illustrations. There are some basic steps to create a whiteboard animation video and many tools and techniques you can use to make the process more efficient and effective. There are also professional whiteboard animation services available that can handle the entire process for you, from scriptwriting to final production.

The first steps in the process involve planning your script and creating a storyboard of the visuals you want to include in the video. This helps to map out the flow of the video and ensure that it is engaging and effective. Once you have your script, you would record a voiceover that matches the pacing and tone of the video. Then using a digital whiteboard animation tool or by hand, the artwork is created for your video. This can include characters, objects, and text. Using a whiteboard animation software or tool, the artwork is animated in time to the voiceover, creating the illusion of a live drawing. Once the animation is complete, the video is edited by adding sound effects, music, and other effects to enhance the final product. Finally, the video is exported in the appropriate format and shared with the intended audience.

When to use a Whiteboard Animation video

Whiteboard animation videos can be used across a number of industries to explain complex concepts or ideas in a simple and easy-to-understand manner. These videos are commonly used for companies that need to explain their products or services to potential customers.

Whiteboard animation videos can be an effective way to tell a story, whether it’s a personal story or a brand’s story. Combining visual elements and narration can create an emotional connection with the audience. Whiteboard animation videos can be used to tell a brand’s story and help build brand loyalty and increase engagement with the brand. They can be highly shareable on social media, making them a good choice for creating engaging and memorable content that can help increase brand awareness and drive traffic to a website.

Educational videos

Whiteboard animation videos are a great way to make educational content more engaging and interactive. We all learn in different ways and Whiteboard may prove especially useful for visual and auditory learners. Teachers and educators often use them as a fun and creative way to teach students. Whiteboard animation can also be a highly effective format for eLearning, as it can make complex concepts easier to understand and more engaging for learners

A Whiteboard Animation can create a narrative that ties together different training modules or concepts, making it easier for learners to connect the dots. They help provide context and background information, helping learners to better understand the subject matter. Whiteboard animation can be used as a way to break up text-heavy content, making it more visually interesting and easier to digest. Whiteboard animation can also be used to demonstrate a process or procedure, making it a good choice for instructional materials and how-to guides.

Marketing and Advertising

Whiteboard animation videos are also used for marketing and advertising purposes. Companies can create videos to promote their products or services in an innovative way, which can help attract new customers. These videos can be used to introduce a new product or service and explain its benefits to potential customers. This can be a highly effective marketing tool, particularly for products or services that may be difficult to understand or require explanation. They are convenient tools to help clients visualise your product and understand how it works. In this way, people are able to communicate the full value of their product or service, making the target audience more willing to invest their time and money.

Training and Development

Whiteboard Animation videos can be used for training and development purposes. Companies can create videos to train employees on new processes, products, or services. Whiteboard animation videos serve as evergreen content for a business and are easy to keep updated. In this way, they are able to remain relevant for a longer time period.


Whiteboard Animation is a versatile and effective tool for creating engaging presentations. They can be used to tell a visual story that brings a presentation to life and captivate an audience. Consider adding humour and personality to a presentation to help make it more entertaining and memorable. Whiteboard Animation can also be used practically as a way of illustrating key points or ideas in a presentation, making them easier to understand. It can also be used to simplify complex concepts or data, making the material more accessible to a wider audience.

A Simple Solution

Whiteboard Animation videos can solve problems that traditional videos cannot. Filming can be disruptive within a business environment and may hinder productivity. Certain components of a video may also be difficult to demonstrate in real time. The proximity of a business is another factor in video production that needs to be considered as travel may not always be possible. Whiteboard videos can use a constant, neutral character and avoid reliance on any specific people featured in a video. The biggest advantage of Whiteboard animation is its adaptability to an ever-changing workplace.

Combining Whiteboard Animation with Traditional video

Another option that may be the most advantageous for a business is a video combining Whiteboard and traditional video. This can reap the benefits of both techniques for maximum value. Traditional videos can be a great way to set the scene and provide context to the video. In some cases, the work environment may be particularly appealing or crucial to the purpose of the video. However, Whiteboard Animation offers flexibility depending on the subject matter. These may be the components of a video that are difficult to film or require a more detailed explanation to make the video more comprehensible as a whole

Development of the Whiteboard Animation video

The first Whiteboard Animation video was created by UPS in 2007. The video was used to explain their new logistics technology, and it quickly went viral, with millions of views. Whiteboard Animation is a fascinating and versatile medium that has become increasingly popular in recent years. Its popularity can be attributed to several factors, including the rise of online video, the accessibility of digital tools, and the effectiveness of visual storytelling. With the growing demand for video content, Whiteboard Animation will continue to be a sought-after tool for communication and education.

Considering whiteboard animation? Get in touch with our team today!

We are a full-service Web development and Content Production Agency in Gauteng specialising in Video ProductionAnimationeLearning Content DevelopmentLearning Management Systems, and Content ProductionContact us for a quote. | | | +27 82 491 5824 |

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Sound Idea Digital is a Content Production and Systems Development Agency based in Pretoria, Johannesburg and Cape Town South Africa. Sound Idea was started by Francois Karstel and has been in business for over 29 years. Our team has travelled Africa, the UK and Europe extensively. Our foreign clients enjoy highly competitive rates due to the fluctuating exchange rates.

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