Character Animation Studio

South African Character Animation Studio

As a leading character animation studio, we have worked on countless projects and found that 2D and 3D Character animation have grown in popularity over the past couple of years. Our experienced animators are well versed in the different versions of animation. Here is some information on 2D and 3D character animation as well as how they can be used:

2D and 3D Animation

A 2D character animation differs significantly from a 3D character animation. The focus here is on a creating a new background or environment along with the 2D character. Anything can be created in a fun and engaging way with character animation. The easiest way to choose which animation style will suit your business needs is to know what you would like to tell your audience. 3D character animation focuses on creating a 3D animated character and integrating it into a ‘real’ filmed area. This character plays the same role an actor would and speaks directly to the viewer.

Marketing with 2D and 3D Animation

Using 2D character animation gives you a platform to tell a story. Character animation is perfect for storytelling and dialogue scenes. It offers a creative and cost effective way to create specially designed characters, jump locations or create outrageous accidents or disasters. This way you are able to demonstrate what your product is capable of in a way that is entertaining to your viewers.


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Training and Induction With Animation

3D Character Animation is a great way to add a fun, quirky element to a building or site induction video. Instead of just a voice over, the 3D Character Animation, can talk viewers through the different scenes. This is a great way to keep them engaged and interesting in the topic discussed.

3D and 2D Character Animation are suitable for conveying edgy or sensitive topics. They can, for example, be used to make an induction video about sexual harassment in the workplace or a health and safety video that demonstrates the possibility of a building burning down.

2D and 3D Animation Budget

For 3D character animation, the main contributing factors to the cost are the 3D character animation itself and the filming. Using a 3D character that is readily available rather than having to create one from scratch reduces costs. A custom 3D animation will cost more as more time is required to design and render the character.

2D Character Animation is not what it used to be in the past where a few seconds of footage would necessitate drawing each movement frame by frame. Now everything is automated and requires less time to create, thus reducing production costs. You can even have a 2D character animation created to look like the CEO of a company.

health and safety induction training video

Sound Idea Digital is a Content Production and Systems Development Agency based in Pretoria, Johannesburg and Cape Town South Africa. Sound Idea was started by Francois Karstel and has been in business for over 29 years. Our team has travelled Africa, the UK and Europe extensively. Our foreign clients enjoy highly competitive rates due to the fluctuating exchange rates.

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