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Voice Options for Video Production

Voice plays an essential role in video production, it acts as the primary form of narration and often gives direction to the video content. There are many methods of voice recording, some of which may determine the style of video. Understanding them will aid you in planning your video production content more effectively. Let’s begin by breaking down the styles of voice recording:

Professional Voice Artist 

A professional voice artist is typically hired from a talent agency. They tend to charge a large fee, and depending on the nature of the video production may incur additional royalty fees. For any immersive content, like documentaries or marketing videos a professional voice artist is essential.


  • You can peruse the agency’s portfolio to find the perfect voice for your video.
  • Professional voice artists are usually highly effective at recording, which means there are less delays in production.
  • Some voice artists have their own studios which means there is no need to hire a recording booth or venue.
  • You can hire the same voice artist for multiple projects which maintains your brands identity throughout your video content.


  • Costly, if the content has a marketing purpose there may be additional royalty fees down the line. 
  • A voice artist still needs to be recorded which is still time consuming. 
  • If you plan on updating your content at a later stage, there will be additional costs involved.
voice artist

Text-to-speech For Video Production

This technology has come a long way, gone are the days of robot-sounding voices. With the introduction of artificial intelligence and the rise of eLearning content development the demands for text-to-speech have skyrocketed. 


  • This method has the fastest turn-around, there are no delays as the narration can easily be created and edited from the same source.
  • Text-to-speech is very easy to update and repurpose, including elements like pronunciation and grammar.
  • The most budget friendly option for narration, many text-to-speech options are completely free and feature rich. 


  • Choices for voice options may be limited, particularly in local dialects and accents.
  • May require additional editing, particularly if the script is using unfamiliar terms.
  • Is not well suited to any immersive content as the voices tend to be rather monotone.

In-House Talent

In some cases, recording one of your own staff members for narration may be the best option. Particularly in video production that involves subject matter experts or testimonials. For this type of recording, preparation is essential and requires a strong technical set up.


  • Does not incur any additional costs as your narrators are part of your team.
  • May be more believable, as the story is being told by individuals involved rather than an actor.
  • May be easy to update and repurpose provided the same team members are still available.


  • Takes time to prepare, some employees may come across as nervous when being filmed or recorded.
  • May lack continuity if the employees have since left. 
  • Delivery may require some additional editing as the individuals being recorded are not professionals.

Get in touch with our team, and let’s find your voice in your next video production.

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Sound Idea Digital is a Content Production and Systems Development Agency based in Pretoria, Johannesburg and Cape Town South Africa. Sound Idea was started by Francois Karstel and has been in business for over 29 years. Our team has travelled Africa, the UK and Europe extensively. Our foreign clients enjoy highly competitive rates due to the fluctuating exchange rates.

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