Sound Idea Digital

Video ProductionIn-house or Outsourced Video Production?
video production

In-house or Outsourced Video Production?

In terms of content production, technology has made it more accessible than ever before. An entire video can be filmed and edited with a handful of devices the collective size of an old camera. In fact entire full-length movies have been filmed using only an iPhone. This of course begs the question, should you as a business be taking your video content into your own hands? Let us begin this discussion by listing the advantages and disadvantages of each approach:

In-house Video Production Advantages

  • There is no need to go through the procurement process every time a new video is required, which saves production time
  • Video content can be updated and repurposed without delaying production
  • Content can be template driven to simplify production further
  • In-house talent can be leveraged to save on production costs
video production

In-house Disadvantages

  • Creative execution may be limited due to a lack of experience and limited equipment
  • Considerable training and consultation is required to set up
  • You will need a dedicated team for content production which can be costly
  • Your dedicated team will need to be managed by someone with a different set of skills than the rest of your organisation
  • Video Production has a ton of nuance that only comes with experience, which means costly mistakes and missed opportunities are bound to happen
  • Your video content may not be optimised properly which may lead to a drop in content performance
  • There will be technical challenges from time to time that may delay production

In-house video production can be a daunting challenge, one that many organisations simply do not have the resources nor desire for, however there are cases where it may be justified to adopt this approach. For example: If your organisation requires a ton of short video content in a simplified format, an in-house approach would be ideal. There would be no additional outsourcing fees, and little delays to production. The trick is to develop a template, with pre-determined frames for filming that requires basic filming equipment. Sprinkle in some quality video training and a consultant in case things go awry and you have a cape in-house production team.

video production agency

Outsourced Video Production Advantages

  • Specialised knowledge and expertise allows for more creative freedom in production and planning
  • Having access to advanced equipment means there are no limits to production value and filming
  • A dedicated video production agency will streamline your production while maintaining a higher production value
  • Video projects can be tailored which may be essential for certain topics which demand a different creative approach
  • A professional agency will streamline your acquisition of professional talent, they will also know how to make the most out of their services
  • A dedicated video agency can enhance your video content with motion graphics, design and animation
  • A dedicated video production agency will know how to optimise the performance of your content
  • Less hassle as all production is handled by the outsourced team, which also means your organisation can focus on what you do best
  • An experienced video production agency will know how to maximise your available resources, which may be essential depending on the nature of the project and availability of key project members and filming opportunities

Outsourced Disadvantages

  • An outsourced content agency is going to require a bigger budget, particularly in larger production values or multiple video projects
  • There may be initial delays in procurement considering an agency needs to be sourced first
  • Feedback and content changes may take a little longer, the same applies to general project communication
  • When acquiring a production agency you may find all your initial content ideas changing to better suit the project at hand, which may be better for the content in the long run but may not be so great for your current deadlines

When it comes to video production, a dedicated agency is usually the preferred choice. Your business and teams are subject matter experts, whereas the agencies are content production experts. The difference in dedicated expertise is often reason enough to outsource. Ultimately the viability of your content production approach should be factored in a comprehensive content strategy. This will provide you with a clear scope of the content going forward and the potential costs involved. Use this as a yardstick for the viability of your content production approach.

In an ideal situation, you want to find a dedicated video production agency that you can work with throughout your content strategy. Having a dedicated long-term agency will save you valuable time on planning,  production, communication and content delivery. There is a huge advantage to having your content, production assets and footage in a centralised location. At the end of the day, money is saved and resources are maximised when working with a dedicated agency. 

As with any content campaign, always make sure you have tools in place to measure the performance of your content. Use this as a reference to gauge the value of your content and the associated production process. Measuring your return on investment in digital and content marketing is one of the biggest advantages of this field and should be considered through every step.

Contact our team if in-house sounds a little too intimidating…

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Sound Idea Digital is a Content Production and Systems Development Agency based in Pretoria, Johannesburg and Cape Town South Africa. Sound Idea was started by Francois Karstel and has been in business for over 29 years. Our team has travelled Africa, the UK and Europe extensively. Our foreign clients enjoy highly competitive rates due to the fluctuating exchange rates.

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