Sound Idea Digital

Tips for Posting Video Content Online

When it comes to digital marketing there is no content medium better than video. Video content also has the advantage of being easily repurposeable, which allows you to increase your pool of content without the need to build things from scratch. To make the absolute most out of your video content, it needs to be shared according to a content strategy. Which means your video content should be planned in advance and optimised for the web.

SEO for Video Content

Your video content is being posted online which means it should be optimised for social media platforms and search engines alike. Make sure you do your keyword research in advance to identify the most pertinent keyphrases people are using to potentially find your content. When creating your posts make sure to include those keyphrases in your title, post and video descriptions. Some platforms may have additional opportunities for SEO, which makes it vital to understand the platforms you use.

Focus on Fewer Platforms

One of the most essential lessons we learn in content strategy is to make the most out of your available resources. There is an opportunity cost to every piece of content and post you make. Which means the fewer platforms you post on the more regularly you can post fresh video content. Another important element to social media marketing is the developing of a community. This occurs over a period of time when you posts regularly and consistently. This also dictates how much interaction your content will receive from the community, which is why it is recommended to build your social media platforms up before posting content that requires community interaction.

Video Content Publishing Schedule

Your video content should be planned out according to a comprehensive publishing schedule. It is vital that you post frequently and consistently. Consistent content is the quickest way to build an online community, as viewers frequent your content they begin to expect it. Frequency of posting is also vital as social media and search engines give preference to sources that are the most up to date.

Every piece of content you post builds on your brands online presence. Every comment and interaction grows your brand loyalty. Which makes it essential to make the most out of every post, from the content you plan to the way its delivered. By carefully considering your SEO, and posting regularly on a few focused platforms, your content is truly optimised for performance. We recommend tracking the analytics of your content and making adjustments overtime to further optimise your content strategy.

Need help with your own video content? Get in touch with our team today!

We are a full-service Web development and Content Production Agency in Gauteng specialising in Video Production, Animation, eLearning Content Development, Learning Management Systems, and Content Production. Contact us for a quote. | Info@soundidea.co.za | www.soundidea.co.za | +27 82 491 5824 |