Tips for Safety Induction Video Production
Health and safety induction training videos play an essential role in work sites that are potentially hazardous. Due to the mandatory nature of this training, it is advisable to turn it into comprehensive but concise videos to save your team and site visitors valuable time. Another important point is that a safety induction video is also a massive opportunity for your company to showcase your marketing. It is often the very first interaction with your organisation’s brand, and should be leveraged to make the most out of your potential ‘first impressions’.
Promote your Branding
As mentioned above, always highlight your branding across all your video content. We recommend creating all your branding content and design assets in advance to simply your video production.
Plan your Safety Induction Video in Advance
A health and safety video is an opportunity to create content that can be applied to many facets of the business and it’s respective units. Make sure you plan your content and shoot dates in advance to ensure you can make the most out of your available resources.
Organise your Team
Speaking of planning in advance, make sure your team is given sufficient time to prepare your site and team for filming. This includes any acting or voice recording, always allow sufficient time for your team to practice to avoid wasted opportunities or time.
PPE is Essential
PPE is non-negotiable, make sure your team has fresh and relevant PPE for every shot and scene. It helps to work with an experienced video production agency as they will have dealt with many of the same protocols over many videos.
Tell a Story
Your safety induction videos should include some contextual content about your company. Highlight your history, achievements and team. Keep your story short but impactful, it does wonders for the authenticity of your content and will keep viewers engaged for longer.
Reuse your Safety Induction Video Content
All your training content production is an opportunity for content repurposing. Every large piece of content can easily be reused and adapted to promote your company on other platforms. Shorter clips for your website, social media or even sales collateral can easily be created without the need to film everything again. Make this most out your content production and simplify this process by planning all your content from the start.
A well planned safety induction video can save your team valuable resources, while empowering your marketing function with month’s worth of content. Well planned content is also considerably more effective, which keeps viewers engaged longer and able to retain more of the content. This will also directly impact company productivity while reducing potential risks.
Looking to grow your safety induction video into a full blown marketing campaign? Get in touch with our team today!
We are a full-service Web development and Content Production Agency in Gauteng specialising in Video Production, Animation, eLearning Content Development, Learning Management Systems, and Content Production. Contact us for a quote. | Info@soundidea.co.za | www.soundidea.co.za | +27 82 491 5824 |
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