Sound Idea Digital’s production team recently directed, produced, filmed and edited a video created to showcase Homegrown Agriculture’s efforts. Homegrown Agriculture is a movement dedicated to eradicating hunger and lack of nourishment throughout South Africa.
The video documents the processes our food goes through from crop-stage until it is dinner on our table. Our production team shot footage at farms, mills, silos, townships, spaza shops and a bakery to illustrate the production journey of the foods.
Marketing videos are an effective tool for businesses of any size to reach their target audiences. Videos can help build trust, engage customers, and boost brand awareness. They can also be used to educate customers about products or services and increase sales revenue. Additionally, marketing videos can help companies establish themselves as thought leaders in their fields and provide content that resonates with viewers.
Preparing for a marketing video can be a daunting task. It requires careful planning and strategic thinking to ensure that the video will be effective and successful. Firstly, brainstorm ideas for the video’s content so you have an understanding of what message you want to convey. Once you have a general idea, create an outline to structure the video and figure out which visuals or animations you will use, as well as any additional resources or materials you need. Utilise feedback from your team to make sure all concerns are addressed before moving forward with each step of production. We also recommend adding a personal touch to your videos, either through your own team members or through storytelling. At the end of the day these marketing videos should be moving your targeting audience, which means they should be relatable. With these elements in place, you’ll be well on your way to creating an engaging and impactful marketing video that drives results.
We are a full-service Web development and Content Production Agency in Gauteng specialising in Video Production, Animation, eLearning Content Development, Learning Management Systems, and Content Production. Contact us for a quote. | Info@soundidea.co.za | www.soundidea.co.za | +27 82 491 5824 |