Sound Idea Digital


High-End vs Low-End Video

Opting for a low budget video may seem like a great way to stretch your money. Before making the all-important decision of choosing a high or low budget consider how long it will be used as well as who it will be shown to. How production value can be increased depends on three components: the talent, the crew and equipment used and the time per scene.


Talent refers to the people who will be appearing in front of the camera. In a low budget video, the individuals available on site would be the chosen talent (e.g. employees). Although they may not be seasoned professionals, they are familiar with the company and equipment which could make on-screen delivery more authentic.  

High budget videos call for the use of professional models and actors. These often have more skill and experience and as a result, make fewer mistakes. Making few mistakes and needing less instruction significantly reduces production time.

Crew and equipment

There is a wide variety of equipment available, ranging from drones to dollies and cranes. In high budget videos, speciality video equipment is required to create Hollywood-worthy shots.

filming in a studio

Time per scene

The amount of time spent on a scene has a great influence on the quality. High budget videos may span over multiple days at different times. Every scene is storyboarded and each location is carefully chosen. In contrast, low budget videos may have limited time per scene. This doesn’t mean low budget videos are unprofessional; it simply means that more resources are used per running minute in high budget videos.

Whether you opt for high end or low end, Sound Idea Digital will offer quality videos. Contact us today for a quote. 

We are a full-service Web development and Content Production Agency in Gauteng specialising in Video Production, Animation, eLearning Content Development, Learning Management Systems, Content Production, SharePoint Development and Web Development. Contact us for a quote.
| | | +27 82 491 5824 |

Sound Idea Digital is a Content Production and Systems Development Agency based in Pretoria, Johannesburg and Cape Town South Africa. Sound Idea was started by Francois Karstel and has been in business for over 29 years. Our team has travelled Africa, the UK and Europe extensively. Our foreign clients enjoy highly competitive rates due to the fluctuating exchange rates.

Need A Sound Idea?