Sound Idea Digital

A Guide

10 Benefits of Using Video for eLearning Development

Professional video content plays an essential role in eLearning Development as video is flexible and engaging. Students retain more of the lesson when video material is included as it simplifies concepts in a concise manner. In this article we highlight 10 benefits of using video in eLearning content development

1. Engaging eLearning

Using video in elearning can drastically improve engagement and retention among learners. Video provides a visual aspect that puts learners in the driver’s seat, allowing them to absorb information more quickly and deeply than with text alone. In addition, the interactive nature of video encourages active learning, as students are actively engaging with the material through watching and responding to questions in real-time. Furthermore, using video in elearning enables organisations to create content that is highly customised to their audience as they can easily tailor videos to different backgrounds and learning styles. Finally, employing video in elearning helps educators measure success and track learner progress over time. By strategically leveraging video in elearning, organisations can create a learning experience that is effective and memorable for their learners.

2. Concise

Video in elearning is a powerful and efficient tool for delivering educational content as it allows for concise and direct delivery of information. Videos can be designed to give learners only the information that is essential for their learning objectives, cutting out unnecessary material. Furthermore, learners are more likely to actively engage with the material when they have a visual component to guide them through the course, which enables efficient use of time. Additionally, videos can be used as effective summaries or review tools at the end of a course session. By making elearning videos short and precise, organisations can ensure that their users remain engaged while receiving all the necessary information needed to succeed.

3. Comprehensive eLearning

Video in elearning is an effective way to ensure comprehensive and thorough coverage of educational material. Videos can be designed to deliver a full range of content, including visuals, audio, and text-based materials. This allows learners to absorb information in multiple ways, improving their overall understanding and knowledge of the subject matter. Furthermore, video can be used to create courses that cover more topics than traditional learning methods by breaking them down into small manageable chunks for the learner. This means that learners have a greater opportunity to understand all aspects of the material covered in their elearning course, allowing them to gain a deeper understanding and mastery of the topic.

4. Enhanced Learning

Video is an invaluable tool for enhancing elearning as it allows learners to gain a more comprehensive understanding of the material in their course. Videos can be used to create interactive experiences that allow for easier and more interactive engagement with the lessons. Additionally, video can provide visual cues and demonstrations that further enhance learning by providing learners with direct and tangible examples of the material being taught. Furthermore, instructional video in elearning helps promote better recall and comprehension of the topics covered due to its combination of sound and visuals, which are memorable and easily recalled by learners. By leveraging video in elearning courses, organisations can ensure their content is engaging and effective.

5. Complex Content

Video can be an invaluable tool for eLearning, as it can be used to break down complex content into more manageable chunks. By using video, instructors can use visual storytelling to capture the attention of learners and explain concepts in an engaging way. With video, learners have the opportunity to visually reinforce content, increasing comprehension and retention. Viewers can also pause, rewind or replay sections of the video for a deeper understanding of the topic being presented. Additionally, video contributions from key subject matter experts add credibility and authenticity to any course materials.

6. Accessible

Video in eLearning provides increased accessibility as it can be made available to learners wherever and whenever they need it. Video content can also be translated into multiple languages, ensuring that all learners can access the material regardless of their location or language. Through interactive video, learners are able to become more engaged with the material by interacting with subject matter experts and other peers in real-time. This ensures that understanding is complete and everyone is on the same page. With video, courses are no longer limited to traditional classrooms and learning can occur anywhere around the world.

7. Shareable eLearning

Video in eLearning makes for highly shareable content. As video can be broken up into smaller pieces, it is easily shared on social media platforms or other websites. By using videos, eLearning professionals can ensure that a key message reaches more people, furthering its impact and reach. For example, a series of videos could be used to present complex topics in an easily understandable way and shared online with potential students and professionals. Additionally, by making the learning material available as video content, learners are able to review at their own pace which increases comprehension and retention.

8. Complementary

Video in eLearning is a powerful complement to the content being taught. By incorporating video, instructors can provide learners with additional visual context that helps them better understand and remember the material. Video presentations may also include unique content such as animations, diagrams or interactive elements which can reinforce the learning objectives in fun and engaging ways. Additionally, by adding questions or activities within the video, instructors are able to measure comprehension and understanding as learners progress through their course work. Videos are an invaluable resource when used correctly to ensure that learners have all the necessary information to complete their courses.

9. eLearning Simulations

Video Simulations are a powerful tool that can train students competently on practical skills that traditional learning cannot. 

10. Repurposable Content

A single video can easily be repurposed into multiple smaller videos, training videos can also be repurposed for promotional use.


Video comes in many formats, from virtual reality simulations to 2D character animations. Video enhances the students learning experience and empowers the trainers with complementary content. A well-planned video shoot can result in comprehensive video content for entire curriculums or campaigns.

Interested in eLearning? Get in touch with our team today!

We are a full-service Web development and Content Production Agency in Gauteng specialising in Video Production, AnimationeLearning Content Development, Learning Management Systems, Content Production. Contact us for a quote. | | | +27 82 491 5824 |824 |

Sound Idea Digital is a Content Production and Systems Development Agency based in Pretoria, Johannesburg and Cape Town South Africa. Sound Idea was started by Francois Karstel and has been in business for over 29 years. Our team has travelled Africa, the UK and Europe extensively. Our foreign clients enjoy highly competitive rates due to the fluctuating exchange rates.

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