Marketing Videos – Kenwood South Africa

Marketing Videos – Kenwood South Africa

Sound Idea Digital recently took part in marketing video production for Kenwood, in order to promote their versatile Kenwood Mixmaster Machine.

In these videos, we visited Sharon Lurie, better known as The Kosher Butcher’s Wife, in her own kitchen as she demonstrated several traditional bread recipes being made and kneaded in the Kenwood Mixmaster.

Our video production team met Sharon for the shoot in the morning, where she spent the entire morning baking and flavouring the different loaves of bread and of course, feeding the production team yummy challah loaves.

Videos are a powerful marketing tool that can be used to engage and inform audiences. They provide an immersive experience that allows businesses to showcase their products or services in a compelling way. Videos can also be used as part of an SEO strategy to drive more organic traffic to your site, allowing you to reach wider audiences. Furthermore, videos can help convert viewers into customers by providing additional value through brief tutorials, product demos and customer testimonials.
Mass producing marketing videos is a great way to save time and money while reaching your target audience. It allows businesses to create multiple, effective messaging that can be used in various ways across their social media channels. It also simplifies the process of creating content since all videos can be tweaked with minor edits rather than having to start from scratch each time. Using video marketing can help increase engagement by connecting with customers on an emotional level, as well as helping create trust between brand and customer. Every additional video you produce increases your potential for video repurposing. Each video can be edited into multiple shorter videos, which generates even more content for social media sharing.

We are a full-service Web development and Content Production Agency in Gauteng specialising in Video Production, AnimationeLearning Content Development, Learning Management Systems, and Content Production. Contact us for a quote. | Info@soundidea.co.za www.soundidea.co.za | +27 82 491 5824 |


Sound Idea Digital is a Content Production and Systems Development Agency based in Pretoria, Johannesburg and Cape Town South Africa. Sound Idea was started by Francois Karstel and has been in business for over 29 years. Our team has travelled Africa, the UK and Europe extensively. Our foreign clients enjoy highly competitive rates due to the fluctuating exchange rates.

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