Marketing Video – Richester Foods

Marketing Video – Richester Foods

Marketing videos have become an essential tool for food manufacturers to showcase their products and widen their reach. As a leading sweet manufacturer in South Africa, Richester Foods tasked us to create a one-of-a-kind video that covers their operations from staff to machinery. Our goal was to capture their history, showcase their production process, and highlight their goals for the future.

Production Value: The production value of a marketing video is directly influenced by three things: resources, key members, and locations. When producing a marketing video, the quality of the equipment, lighting, and camera angles plays a crucial role in enhancing the visuals of the video. Additionally, having key members like the CEO or head of operations being available for interviews or being part of the video’s narrative can add value to the marketing message. Lastly, having a clean and tidy location with ample space, good lighting, and minimal distractions will improve the production quality.

Covering Key Topics: When filming a marketing video for a food manufacturing company, it is essential to cover specific topics that will appeal to customers. These topics could include food health and safety, the production process, the quality of raw ingredients, and staff training. Covering these topics will give the audience a better understanding of the company and their values, which can lead to a higher level of customer trust and loyalty.

Powerful Marketing Tool: Marketing videos can be a powerful tool for food manufacturers to connect with potential customers and showcase their products. These videos can be used in conjunction with events, website content, social media platforms, and even as sales collateral. The purpose of a marketing video is to not just tell the audience about the company’s products but also to show them what they offer in a visually compelling way.

Choosing the Right Company: When deciding to produce a marketing video for your manufacturing company, it is crucial to choose a company with health and safety video experience. This experience will help them understand the nuances of the industry and ensure that the final product aligns with compliance policies. Additionally, it is vital to choose a company that can bring your vision to life and provide a comprehensive service, from telling your story to producing the video.

In conclusion, marketing videos can be an effective tool for food manufacturing companies to showcase their products and connect with customers. When producing a marketing video, the production value, the key topics to cover, and the ability to select the right marketing company are critical factors that should be considered. A well-executed marketing video can help your business reach new heights and attract a wider audience.

So, don’t you think it’s time to invest in one for your business? Click here to get in touch with our team!


Sound Idea Digital is a Content Production and Systems Development Agency based in Pretoria, Johannesburg and Cape Town South Africa. Sound Idea was started by Francois Karstel and has been in business for over 29 years. Our team has travelled Africa, the UK and Europe extensively. Our foreign clients enjoy highly competitive rates due to the fluctuating exchange rates.

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