Sound Idea Digital helped Braun Household South Africa to launch the Braun Baby Blog. This task required laying a foundation and building up a blog which was a project that required an all-hands-on-deck approach.
The new blog was launched to promote and market the Braun Multiquick5 MQ535 Baby hand blender – a product that simplifies the process of making baby and toddler-friendly dishes for busy parents. Our video production team planned, filmed and edited the step-by-step recipe videos. These would complement the blog posts. To add authority to the blog, a team of nutritional and breastfeeding experts from Nutripeads were enlisted for their nutritional baby food expertise.
Video marketing has become an essential part of any retail product’s success. It gives potential customers a glimpse of the product’s features and benefits in a way that words alone can’t communicate. By utilising videos, brands are able to create a more compelling story that connects better with their target audience. Videos also provide an easy way for customers to learn about the products they want to buy, which leads to more informed decisions and higher satisfaction rates. Furthermore, video content can be optimised for both online and offline purposes, making it a powerful tool for retailers who want to increase visibility and reach.
Blogging can be a great way to engage with customers and build relationships. When combined with marketing videos, businesses can create a dynamic online presence that helps them reach more potential customers. Video content allows businesses to showcase products and services in a visually engaging way, while blog posts provide an opportunity for businesses to express their unique thoughts and perspectives in an informative way. By combining these two types of content, businesses can quickly become top-of-mind for potential customers as they search for new offerings or solutions.
We are a full-service Web development and Content Production Agency in Gauteng specialising in Video Production, Animation, eLearning Content Development, Learning Management Systems, and Content Production. Contact us for a quote. | Info@soundidea.co.za | www.soundidea.co.za | +27 82 491 5824 |