Maximise your next Health and Safety Induction Video
A health and safety induction video plays many important roles within an organization, which should be planned and optimised for to make the most out of your training video content. Every chance for content creation in a high-risk environment should be carefully planned as filming disrupts operations and puts your teams at risk. To make the most out of your next health and safety induction training video, we have prepared you the following tips:
Highlight your brand
Your branding should be carefully considered throughout your shot list. We recommend preparing each scene by checking your team, environment, equipment and background for potential marketing opportunities. In the cases where the environment is limited consider getting creative or adding branding in post production. For example: We have had shoots where the team would strategically park branded trucks in the background as the sites were too complicated for additional branding.
Make a Strong ‘First Impression’
The opening lines of your video should be captivating and informative. We recommend providing a brief history of the organization’s achievements and progress. Keep it short and punchy so as not to take too much time away from the training part the video. Another benefit to this is that the viewer is more engaged with the content which will also result in better retention and an increase in productivity.
Repurpose your Health and Safety Induction Video Content
Typically a health and safety induction video is repurposed into a visitors, employee and contractors videos to streamline the induction training for each type of site visitor. That being said, a video of this nature can often be leveraged for marketing and corporate use, simply by planning the repurposed video content from the outset. For example: For many companies that require a health and safety video, their competitive advantage is demonstrated through their processes and quality management, which is part of the same function as their health and safety training. By taking some additional time to plan their video content a company can produce multiple forms of content from one health and safety induction training video.
Health and safety induction training as an industry has grown considerably in the last few years along with new technologies and systems. It has also evolved from a standardised training tool to a fully fledged marketing opportunity. Considering your induction training video is often the first interaction with your brand, if you’re not bringing your brand to the forefront of your induction videos you are truly missing out. On top of that, induction training videos are the perfect medium for content repurposing as each video can be modified for marketing and sales.
Maximize your next health and safety video. Get in touch with our team today!
We are a full-service Web development and Content Production Agency in Gauteng specialising in Video Production, Animation, eLearning Content Development, Learning Management Systems, and Content Production. Contact us for a quote. | Info@soundidea.co.za | www.soundidea.co.za | +27 82 491 5824 |