Directing Non-Actors for Video Production Firms
Authenticity is the heartbeat of modern storytelling. In the world of corporate and testimonial videos, genuine human connection trumps polished performances every time. Yet, capturing that authenticity often means guiding people with little or no acting experience to perform naturally in front of the camera. For video production firms, this is both a challenge and an opportunity—to transform everyday individuals into compelling storytellers who can truly engage audiences.
Directing non-actors requires more than just technical skill; it demands empathy, patience, and an ability to create a space where people feel comfortable enough to reveal their true selves. When non-actors relax and connect with the camera, their stories become powerful testimonials that build trust and drive results. This guide explores essential techniques video production firms can use to ensure every shoot delivers authentic, impactful content.
Establishing Comfort on Set
The cornerstone of directing non-actors is establishing an atmosphere of ease and trust. Before the cameras roll, spend time engaging subjects in genuine, casual conversation. Ask about their interests, their role within the company, or even light topics unrelated to the shoot. This interaction helps break down walls and shifts the energy from nervousness to relaxed openness. Small gestures like smiling, making eye contact, and offering reassuring words can profoundly influence how someone feels about being filmed.
Creating comfort also means controlling the environment to reduce anxiety. Limit the number of crew members present and keep technical jargon away from the subject. The goal is to make the experience feel like a natural conversation rather than a high-pressure performance. When subjects feel respected and supported, video production firms can capture moments of authenticity that scripted acting rarely achieves.
Pre-Interview Preparation
Effective preparation sets the stage for success, but it must strike a balance between guidance and freedom. Video production firms should provide subjects with broad outlines or thematic questions rather than strict scripts. This approach empowers individuals to share their thoughts in their own voice without the pressure to memorise lines. Preparing them on key topics—such as the challenge they faced, the solution provided, and the impact they experienced—gives structure without sacrificing authenticity.
It is also beneficial to encourage subjects to reflect on their experiences ahead of time so their responses are thoughtful but natural. Over-scripting can lead to stilted, rehearsed deliveries that feel inauthentic to viewers. By contrast, a lightly prepared subject who understands the focus areas will engage more naturally, offering genuine stories that video production firms can shape into compelling narratives.
Using Conversational Prompts
The way questions are posed can make or break the authenticity of a testimonial. Video production firms should rely on open-ended, emotionally resonant prompts that invite storytelling rather than simple answers. Questions like “What was the most memorable part of your experience?” or “How did this change affect your daily work?” encourage subjects to dig deeper and provide richer detail.
These prompts also allow for organic follow-ups, where interviewers can gently steer the conversation based on the subject’s responses. This style of guided conversation reduces the pressure of delivering rehearsed lines and instead invites spontaneous, heartfelt reflections. As a result, the video feels more like a genuine exchange, fostering connection between the speaker and the audience.
Body Language Coaching
Non-verbal communication speaks volumes in video production. Video production firms must provide simple, clear guidance on body language to help non-actors appear confident and at ease. Advising subjects to sit upright but remain relaxed, avoid excessive fidgeting, and keep their hands visible and calm can significantly enhance their on-screen presence. Encouraging natural gestures that complement speech adds energy without distracting.
Coaches should remind subjects to angle their bodies slightly to the camera rather than facing it directly, which tends to feel more natural. Subtle changes in posture or facial expression can transform how comfortable someone appears, fostering a connection with viewers. Throughout the shoot, offering positive reinforcement when body language improves encourages non-actors to maintain that ease naturally.
Framing and Blocking
Thoughtful framing and blocking are vital tools for helping non-actors feel comfortable and look their best on camera. Video production firms often find success using medium shots—from the waist up—with soft, natural lighting to create an inviting atmosphere. Positioning subjects in familiar environments, such as their workspace or a quiet lounge area, helps reduce the feeling of being “on stage,” which can increase nervousness.
Avoid overly rigid or formal setups. Instead, allow space for natural movement and breathing room within the frame, which conveys authenticity. Backgrounds should be uncluttered yet warm, incorporating elements that reflect the subject’s personality or role without distraction. This careful attention to composition builds visual trustworthiness while making the subject feel at ease.
Minimising Retakes
Retakes are often the enemy of authenticity, particularly with non-actors who may grow more self-conscious with each repetition. Video production firms should prioritise capturing the best natural take quickly rather than chasing perfection. If a response lacks energy or clarity, changing the tone of the question or prompting with fresh phrasing is usually more effective than multiple retakes.
First takes are frequently the most genuine, and it’s important to reassure subjects that minor imperfections contribute to credibility. Pressuring someone for flawless delivery can undermine confidence and sap the vitality of their story. By focusing on energy and spontaneity, video production firms maintain momentum and preserve the authenticity that makes testimonial videos so impactful.
Teleprompter vs Guided Interview
Choosing between a teleprompter and a guided interview depends on the subject and the video’s purpose. For most non-actors, reading from a teleprompter can feel unnatural and lead to stilted performances that damage credibility. Video production firms typically find guided interviews—where subjects respond freely to questions—produce more engaging and believable content.
However, teleprompters have their place in corporate videos when messages require precise language, such as executive communications or compliance announcements. In these cases, the subject’s familiarity with public speaking is crucial to avoid robotic delivery. Otherwise, guided, conversational interviews allow non-actors to shine through natural expression and spontaneous storytelling.
Crew Communication
The entire crew plays a subtle but essential role in keeping non-actors relaxed. Video production firms should ensure their teams are discreet, positive, and encouraging throughout the shoot. Minimising noise, movements, and visible equipment reduces distractions and helps the subject focus.
Clear communication channels mean that only one or two people—usually the director and producer—interact directly with the subject, avoiding confusion. Smiles, nods, and gentle encouragement from the crew contribute to a supportive atmosphere. By fostering respect and patience, video production firms create conditions that allow non-actors to deliver their best work.
On-Set Environment Design
Creating a calm, distraction-free environment dramatically influences how non-actors perform. Video production firms must select quiet, controlled locations where interruptions are unlikely. Comfortable seating, appropriate lighting, and temperature control contribute to physical ease, while visual simplicity helps reduce cognitive overload.
Offering amenities like water or breaks demonstrates care, helping subjects feel valued rather than pressured. Sometimes, soft ambient sounds or music played off-camera can further ease nerves. Thoughtful environmental design is often an overlooked factor in achieving natural, confident performances that elevate the video’s impact.
Post-Shoot Feedback
Providing non-actors with feedback after filming strengthens relationships and encourages future collaboration. Video production firms can show playback to highlight strong moments, reinforcing the subject’s confidence in their performance. Genuine praise helps alleviate any lingering self-doubt and fosters pride in the contribution.
This post-shoot engagement builds trust and goodwill, crucial for companies that rely on repeat projects or ongoing testimonial campaigns. When non-actors leave feeling appreciated and positive, it reflects in both their performance and their willingness to participate again.
Every aspect of directing non-actors in corporate or testimonial videos contributes to authenticity, engagement, and ultimately, effectiveness. For video production firms, the key lies in building comfort, guiding gently, and focusing on the real stories behind the faces on camera. At Sound Idea Digital, we understand these nuances and specialise in creating video content that truly connects. If you’re ready to bring authentic voices to your next project, get in touch with us—we’re here to help you tell your story with honesty and impact.
