About Us

WE ARE SOUND IDEA DIGITAL

Sound Idea Digital is an eLearning Production and Learning Management System agency, specialising in content creation such as video production, animation, and immersive VR experiences. Founded by Francois Karstel, we have been in business for over 30 years. Our team has travelled extensively across Africa, the UK and Europe, and our international clients benefit from highly competitive rates thanks to favourable exchange rates.

CONTENT CREATORS

We have a highly experienced team of content creators coupled with a dynamic development team. Every client receives expert consultation from our team of eLearning, Marketing and Web experts which gives us a big competitive edge in planned content and campaigns.

video production

BEE STATUS

Sound Idea Digital qualifies as an Exempted Micro Enterprise (EME), and as such, enjoys the BEE recognition of a ‘level four contributor’, which has a B-BBEE procurement recognition of 100%.

OUR TYPICAL CLIENTS

Corporate | Aerospace | Transport & Logistics | Agriculture | Construction | Education | Pharmaceutical | Food | Health Care | Hospitality | Online Media | Manufacturing | Mining Power Generation

Our Team

CEO and Founder

Francois

Financial Partner

Anne

COO and Creative Director

Oliver

Client Liaison and Project Manager

Ella

Animator and Editor

Chrisna

Content Developer

Nicola

Content Production Specialists

Our team members wear many hats, this means that we continually empower our employees with training and courses on new forms of content production, app development and web development. This continuous training and growth drive our employees to seek out and take on new projects. Our content producers and developers are multi-skilled, enabling us to tell our clients’ story using the most appropriate medium.

Sound Idea Digital is a specialised eLearning and LMS development agency with offices in Pretoria, Johannesburg, and Cape Town. Founded by Francois Karstel, the company has been delivering end-to-end digital learning solutions for over 30 years.

Our team designs and develops custom eLearning content, full-scale Learning Management Systems, and blended learning ecosystems for clients across Africa, the UK, and Europe. With extensive international project experience, we offer world-class development at highly competitive rates, a key advantage for our foreign clients benefiting from favourable exchange rates.

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