So you’ve sold a fantastic product or service and have received excellent reviews for it. But what now? Do you leave those reviews as they are or make the most out of them? Opting for the latter would definitely be worth your while – a great way to do this would be through testimonial videos. As we’ve discussed in our previous article, The Importance of Testimonial Videos, testimonial videos are a powerful way to showcase your product or service for three reasons: they’re more effective than written reviews, their ability to convince is stronger and they convert potential customers into paying ones. Before you decide to make a testimonial video, careful planning needs to be done. In this article we discuss how to plan for a testimonial videos.
This is the first and very easily the most important step. You need to look out for clients who are satisfied with your product or service and are willing to film a testimonial. You need to make sure that your timing is right. The best time to approach a client is at the end of the project and when they have used it long enough to have feedback on how it has changed the way they do things.
Once you’ve approached your client and they have agreed to make a testimonial, the next crucial step would be to plan what will be covered. Before filming could happen, make a list of points you would like the client to cover. It’s best to go over it with them to allow them to think through their answers before they’re in front of the camera. Some important points to cover would be what objections they had before they chose you, what problems they encountered before and how your product/service solved them. Remember to keep an open mind; the client may have great ideas to share as well!
Unless you’re experienced, being in front of the camera can be a sweat-inducing ordeal. If your client is nervous or worries that they’re not good in front of the camera, make sure that you put them at ease and assure them that they will do well. One other way to do this is to ask them to ignore the camera and pretend it’s not even there. Make the testimonial feel conversational and less like an interview. Keeping it short is a sure way to keep them (and even you) from tiring and losing momentum.
Because the interviewer’s voice will be edited out of the final video, it’s important that the client elaborates and answers questions in full and with context. Here’s an example of an unsuitable answer and an ideal one:
Q: Did Health and Safety videos reduce injuries?
☒ A: They did
☑ A: Health and Safety videos have reduced injuries. They made everyone aware of the hazards on site, what kind of personal protective equipment to wear and even how to report near misses to prevent future injuries.
The first answer would leave the viewer confused because there is no context. The second one gives context and further explains how the Health and Safety Videos reduced injuries. The more information they can give the better.
In four easy-to-follow-steps you can create a testimonial video that showcases your product/service’s benefits and will attract your future clients. Sound Idea Digital produces Testimonial Videos, contact us today for a quote.[Back]
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