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| The real value of a corporate video production Written by Francois Karstel Imagine having the opportunity to take all your prospects (dream clients) on a tour through your entire operation to, once-and-for-all, prove to them that the products and services you offer are simply the best they can get! The tour will include visits to branches in other towns plus a helicopter trip to view your large factory from the air. Your best clients will also be there to tell them how conscientious you are, not to mention the quality and value for money you offer. At the end of the tour your prospects will be utterly convinced that your way is the right way and they will all become loyal clients. Sounds like a fairytale, doesn't it? Such a tour could take two full days, right? Not if you do it on video. Video will leave your prospects with a clear picture of your operation in less than 10 minutes. During this time you can substantiate claims, overcome objections and include testimonials of well known experts in your industry. It's a known fact that a personal recommendation or referral is your best salesman. With client testimonials on video one can effectively manage, package and distribute this powerful influence. Sales people who start their sales presentation with a 10 minute video can talk from a position of strength because they have overcome the credibility factor. This is where the real value of corporate video comes in. At Sound Idea Productions we produce high quality training and corporate videos. Call us on 012-664 4227 for more information. [Back]Comments (0) |
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