Web Mining

Web Mining is an online, web based version of Data mining. Data Mining is the transformation of raw data into useful information, with the help of specialised software tools. It is all a matter of running the necessary data through sophisticated algorithms in order to determine any correlations or patterns that may occur. Data mining is an extremely handy business tool in understanding consumer trends. Web Mining forms an important part of online campaign strategy and evolution.

Our Web Mining Services

When we apply data mining to the web it is called Web Mining. The Sound Idea Web Mining tools can be used to predict future trends and behaviours, which allows for insightful, proactive decisions in the running of the business positioning and overall outreach strategy. Web mining, can be used to determine the patterns of user behaviour on a website or a website’s structure and content through our CMS System. This information is particulalry valuable in the process of Landing Page evaluation and tracking Coversion Rates*.

*Conversion Rates refer to the amount of leads that were harvested from a web site against the physical Sales that resulted from them.

Recommended read: Measuring the Status of Your Website   

Sound Idea is a Full Service Digital Agency Specialising in Online Marketing; Website Content Management; Content Strategy; Content Promotion; YouTube & Video Marketing; Search Engine Optimization; Pay Per Click Campaigns; E-Mail Marketing; E-Learning; Design; Systems Development and Web Mining.

View our Portfolio here.