YouTube and Video Marketing

Online video has developed substantially in the last decade from a simple hobbyist activity to corporate marketing, training and information tools. Online Video is one of the basic but most powerful tools within social media. YouTube and Facebook have helped spread the medium and made it as popular as it is today. Using video as a marketing tool can greatly increase your web presence. This is because it forms a major part of what Search Engines look for. The most important aspect of video marketing is whether it prompts a "Post Play Interaction." e.g. Getting visitors to your video to request quotations or at least more information. It is not enough to measure how many plays your video has gotten but rather gauge the success of your video through actual leads. This can be done with a final desired outcome, i.e. did your video result in a sale?

There are four crucial questions to ask before creating your video:
-   What is the purpose of your video?
-   Who is your audience?
-   What is your underlying message?
-   How will you measure the success of your video?

The average attention span of today's internet user can literally be measured in seconds. Users want to have access to the largest or most relevant amount of information in the shortest possible time. Video can attract visual attention. The art of introducing your product or service in this small window of time is what Video Marketing is all about. Online video improves the time spent by user's on your site. It creates an interactive environment where visitors can get a better understanding of your services and products.  

Our YouTube and Video Marketing Services

At Sound idea we have 2 decades of video experience. Having started with television advertising and (in the last decade) moved into digital Video. For a good overview of our past Video Production projects please go here.

Recommended reads: Tips for a Good YouTube Video Script, Web Video Production, Internet Video Production

Sound Idea is a Full Service Digital Agency Specialising in Online Marketing; Website Content Management; Content Strategy; Content Promotion; YouTube & Video Marketing; Search Engine Optimization; Pay Per Click Campaigns; E-Mail Marketing; E-Learning; Design; Systems Development and Web Mining.

View our Portfolio here.