Pay Per Click (PPC)

Pay Per Click, or “PPC” is an internet advertising tool. This is a method of paying for advertising online instead of being exclusively dependant on the organic search results on search engines. It has enormous potential to drive targeted traffic to your website. This is an excellent method to increase traffic to your site. When people browse Google or Bing, the highlighted areas above the organic result list is reserved for companies that have paid to appear there. The Search Engine determines the most relevant results based on what users are looking for and displays them in the top and right hand sections of results pages.

Pay Per Click is essentially a sponsored link service.

How Pay per Click Works

An advertiser pays for the amount of times users click on their "bought" keyword or phrase. This link takes the user to a specific area of their website (It is important that this be a landing page). In order to acquire a keyword or phrase relevant to your product or service you need to bid for that word or phrase. For this reason very popular search terms can cost more than unpopular ones.

The benefits of using a Pay Per Click service are visible in 

• Greater control over online Advertising Budgets and Gathering Data.
• Tracking the effectiveness of keywords, traffic generated per ad and ad/sale conversion rates. 
• Quick responses to the performance of a particular ad.

Our Pay per Click Services

Sound Idea offers Pay Per Click services for Google Ad Words and Microsoft adCenter. 

Sound Idea is a Full Service Digital Agency Specialising in Online Marketing; Website Content Management; Content Strategy; Content Promotion; YouTube & Video Marketing; Search Engine Optimization; Pay Per Click Campaigns; E-Mail Marketing; E-Learning; Design; Systems Development and Web Mining.

View our Portfolio here.